Hyperdrive
Stellantis CEO Says ‘No Taboos’ on Brands as Profit Plummets
- Drop in North America shipments led to decline in sales
- Carmaker mulls price cuts as it introduces more new models
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Stellantis NV floated the possibility of shedding one or more of the auto giant’s 14 brands should they fail to remain profitable, as pressure rises on Chief Executive Officer Carlos Tavares after a slump in first-half earnings.
While all of the group’s brands are important assets and profitable, “there’s absolutely no taboo” if their performance were to deteriorate, Tavares said Thursday.