GM’s Cruise Targets Resumption of Driverless Rides This Year
- Firm is trying to rebuild business after mishandling collision
- GM is looking for investors to fund Cruise development
Cruise, which has no revenue, lost $1.2 billion in the second quarter and $1.8 billion in the first half of the year.
Photographer: David Paul Morris/BloombergCruise LLC, the self-driving vehicle unit majority owned by General Motors Co., is targeting a return to running fully autonomous rides later this year and possibly charging fares by early 2025, said people familiar with the matter.
The San Francisco-based company has been trying to regain traction after grounding its fleet in October following the mishandling by prior management of a collision with a pedestrian. One of its vehicles struck and dragged a pedestrian, who was hospitalized for months. California regulators pulled Cruise’s driverless license alleging that the company was not forthcoming with details about the incident.