Consumer
Chipotle to Splurge on Bigger Portions to Keep Diners Happy
- CFO says generous servings will contribute to margin pressure
- Burrito chain isn’t planning on hiking prices this year
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Chipotle Mexican Grill Inc. is making sure its diners are getting generous serving sizes — but there’s a cost to this.
The burrito chain will take a hit by ensuring workers serve “correct and generous portions,” Chief Financial Officer Jack Hartung told analysts during the company’s earnings conference call. Chipotle found that about 10% to 15% of its restaurants were getting a disproportionate number of comments about portion sizes, he said in a separate interview.