Philip Morris Lifts Annual Profit View on Zyn Pouch Strength
- Zyn pouch sales to range as high as 580 million cans in 2024
- Cigarette alternatives account for 38% of quarterly sales
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Philip Morris International Inc. raised its forecast for annual profit growth on higher demand for its Zyn nicotine pouches, as enthusiasm for tobacco alternatives rages on.
Annual sales of Zyn will reach as high as 580 million cans, Philip Morris said Tuesday in a statement, up from the previous guidance for 560 million. The company, whose brands also include Marlboro cigarettes and IQOS heated tobacco sticks, boosted its full-year forecast for adjusted earnings per share growth to a range of 11% to 13%.