Reddit Lands Content Partnerships With NFL, NBA, MLB
- Company hopes more videos will increase advertising revenue
- Financial details from the partnerships were not disclosed
Reddit stock jumped 90% this year through Friday’s close.
Photographer: Michael Nagle/BloombergThis article is for subscribers only.
Reddit Inc. is partnering with several major sports leagues to bring more video content to the site in hopes of boosting advertising revenue.
The San Francisco-based social media company announced deals with the NFL, NBA, MLB, PGA Tour and NASCAR on Monday. The partnerships will bring more sports content to Reddit’s site, including video highlights from games and tournaments, behind-the-scenes clips, question-and-answer sessions with players, and special content from major events such as the Super Bowl and NBA All-Star game.