Big Tech
Google Moves Away From Plan to Drop Ad Cookies for Chrome Users
Google plans to give people who use Chrome the option to choose a more privacy-sensitive experience.
Photographer: Chesnot/Getty Images
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Alphabet Inc.’s Google said it plans to give people who use its Chrome web browser the option to choose a more privacy-sensitive experience, rather than phasing out cookies, the software that lets marketers track users.
In a blog post, the company said it had made the decision after considering the impact that eliminating cookies would have on publishers, advertisers and others involved in the sprawling digital ad business.