Canadian Competition Bureau Seeks Feedback on ‘Greenwashing’ Crackdown
- Agency begins public consultations after Trudeau law passes
- Bill C-59 requires companies to back up environmental claims
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Canada’s Competition Bureau is seeking public comments on a new law that aims to crack down on so-called greenwashing, after major players in the oil industry complained about the Trudeau government initiative.
The law known as Bill C-59, which passed in Parliament in late June, included an amendment that requires companies to back up claims about its environmental performance with “internationally recognized methodology.” Firms that fail to do so could be taken to a tribunal or court and face major fines.