Netflix Bulls Bet On ‘Bridgerton’ Keeping Subscriber Gains Going

Netflix Inc. bulls have been boosting their price targets ahead of the streaming giant’s results, betting that top shows like Bridgerton will keep subscriber growth robust.

The average price target among analysts tracked by Bloomberg has been creeping higher, helped by raises from Morgan Stanley, Bank of America, Guggenheim and others. Jefferies analyst James Heaney, who increased his target to $780 from $655 this week, said Netflix is well placed to beat on subscriber numbers because of content like Bridgerton and NFL games, as well as its success in converting viewers who were sharing passwords.