Consumer
Philip Morris to Open New Zyn Plant in Colorado to Meet Surging Demand
- The nicotine pouches have become harder to obtain in the US
- Product is an important growth driver for the cigarette maker
Sales of Zyn recently took off, jumping 80% in the first quarter and straining Philip Morris’ capacity to keep up.
Photographer: Michael M. Santiago/Getty ImagesThis article is for subscribers only.
Philip Morris International Inc. is expanding production of Zyn in the US as the popular oral nicotine pouch becomes increasingly hard to find because of soaring demand.
The company will invest $600 million over the next two years in a manufacturing facility in Aurora, Colorado, according to a statement. The factory will begin operations by the end of next year with regular production starting in 2026.