Fox, Gordon Ramsay Invest $100 Million in Cookware Maker HexClad
Broadcaster sees deal as way to boost its partnership with the celebrity chef
HexClad
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Fox Corp. and celebrity chef Gordon Ramsay agreed to invest $100 million in HexClad, the maker and marketer of nonstick cookware, in an expansion of their food-based entertainment partnership.
The minority investment will be made by Studio Ramsay Global, a joint venture between broadcaster Fox and Ramsay that produces food-oriented TV shows, the companies said Tuesday. The deal includes both cash and media commitments, they said.