Deere Retreats From Diversity Measures After Online Attacks
- Farm machinery maker follows in footsteps of Tractor Supply
- Both companies were targets of the same social media activist
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Deere & Co., the world’s top farm machinery maker, is pulling back from diversity measures in the face of conservative criticism, the second agriculture-related company in less than a month to bend to such pressure.
Deere said on the social media platform X it will no longer participate in “cultural awareness parades” and its business resource groups will focus “exclusively” on professional development, networking, mentoring and supporting talent recruitment.