Amazon Prime Day Sales Up 12% in First Seven Hours of Event
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Prime Day can serve as a bellwether for the holiday shopping season.
Photographer: David Paul Morris/BloombergThis article is for subscribers only.
Amazon.com Inc.’s Prime Day sales rose almost 12% in the first seven hours of the event compared with the same period last year, according to Momentum Commerce, which manages 50 brands in a variety of product categories.
The early result points to a strong Prime Day performance, according to the firm, because sales during the 2023 event peaked in the first several hours. Momentum, which manages Amazon sales on behalf of brands like Crocs, Lego and Beats by Dre, generates about $7 billion in sales annually on Amazon, giving it a large sample to assess Prime Day’s performance.