‘Bridgerton,’ ‘Your Honor’ Help Spur Record TV Streaming in June
Streaming pioneer Netflix boosted its market share by almost one full point in June, Nielsen says
Bridgerton Season 3
Photographer: Liam Daniel/Netflix
This article is for subscribers only.
Americans spent more than 40% of their TV time streaming movies and TV shows, the highest percentage ever for online viewing, with Netflix Inc. registering the biggest increase in market share, thanks to popular shows like Bridgerton.
Streaming viewership increased 6% from May, boosting the share of overall viewing by 1.5 percentage points, according to researcher Nielsen. Broadcasting lost 1.8 points, while cable fell by 1 percentage point.