Amazon Brings Rufus AI Shopping Assistant to All US Customers
- Text-based chatbot appears in company’s smartphone apps
- Rufus can make product recommendations, track orders
Amazon’s Rufus AI shopping assistant.
Source: Amazon.com Inc.
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Amazon.com Inc.’s artificially intelligent shopping assistant, Rufus, is now available to all US customers following five months of testing with a subset of consumers.
By tapping an icon in Amazon’s smartphone apps, shoppers can bring up a text chat interface and ask Rufus a range of questions, such as identifying durable outdoor speaker models, comparing running shoes or fetching order updates, the company said in a blog post on Friday.