Travel
Tourists Will Contribute a Record €800 Billion to Europe’s Economy in 2024
Americans are flocking to the Mediterranean in droves—but a growing number of travelers are choosing lesser-visited, cooler escapes instead.
Tourists continue to flock to the Greek islands.
Photographer: Angelos Mihas/Getty ImagesRecord summer temperatures, exorbitant luxury hotel rates and overcrowded hot spots: Nothing is getting in the way of a European summer vacation. At least, not yet.
A new report from the European Travel Commission on tourism spending and travel trends published in the second quarter of 2024 and shared exclusively with Bloomberg confirms that demand for the region is continuing to soar.