Shrinkflation, AI and $1-a-Day Dog Food: The View From the CFO’s Office
- General Mills navigates challenges of pricing, product sizes
- Kofi Bruce has seen it all since taking job on eve of pandemic
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After four years as chief financial officer of General Mills Inc., Kofi Bruce has grown accustomed to the unexpected.
“None of the events that have really transpired since I’ve been in the role have been scripted,” Bruce said in an interview for Bloomberg Chief Future Officer. “They don’t fit normal patterns.”