Big Tech
Apple’s Vision Pro Won’t Cross 500,000 Sales This Year, IDC Says
- The pricey headset’s US sales are expected to plummet
- A more affordable model in a year’s time should help momentum
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Apple Inc.’s biggest new product in years is not expected to shake off its slow sales start until the release of a cheaper model next year.
The $3,500 Vision Pro mixed-reality headset has yet to sell 100,000 units in a quarter since its launch in the US in February, and it faces a 75% drop in domestic sales in the current quarter, according to market tracker IDC.