Asia
Samsung Hikes Prices, Bets on AI to Reclaim Foldables Lead
- New Galaxy Z Flip and Fold handsets are thinner and pricier
- Samsung’s mobile chief sees AI firing up sales growth
WATCH: Samsung unveils a smart ring and watch in a bid to rival Apple
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Samsung Electronics Co. sees the addition of AI features as the key to reclaiming its title as the world’s leading maker of foldables, mobile chief TM Roh said on the eve of unveiling its latest models.
The company that pioneered the foldables segment in 2019 staged a gala event in Paris on Wednesday to unveil its new products, the $1,100 Galaxy Z Flip 6 and $1,900 Galaxy Z Fold 6. Both are the slimmest and lightest iterations of their respective lines and both come with a price tag that’s $100 higher.