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‘This American Life’ Shifts Podcast Ad Sales to National Public Media

The program will remain available through the New York Times’ audio app

Ira Glass
Photographer: Jamie McCarthy/Getty Images

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By Ashley Carman

July 10, 2024 at 2:00 PM UTC

Updated on

July 10, 2024 at 3:43 PM UTC

This article is for subscribers only.

The long-running radio show and podcast This American Life is moving its podcast ad sales to National Public Media from New York Times Co. in the latest sign of shifting fortunes in the podcast industry.

The subsidiary of National Public Radio will begin exclusively selling podcast ads on the program starting Aug. 1, including a new spot voiced by host Ira Glass. This American Life’s radio sponsorships will be continued to be sold by PRX, a non-profit public media company.