Tractor Supply’s Retreat on Diversity Has Black Farmers Fuming

  • Farm retailer is canceling climate, diversity initiatives
  • Black farmers make up 1.4% of US agricultural producers
A Tractor Supply store in Merced, California.Photographer: David Paul Morris/Bloomberg
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Tractor Supply Co.’s move to abandon its diversity and climate goals after criticism from a conservative activist is now sparking rebuke among another major customer base: Black farmers.

The Tennessee-based farming product and livestock feed retailer is “pretty much saying they don’t want our business,” said John Boyd, the head of the National Black Farmers Association. “This sends the wrong message to our country at a time when we’re going backward on race relations.”