Champion Gymnast Li Ning Is Said to Weigh Bigger Stake in His Apparel Company
- Founder weighs options including boosting stake via Viva Goods
- Li may look to bring in equity partners to help finance a deal
A Li Ning Co. flagship store in Shanghai.
Photographer: Qilai Shen/BloombergThis article is for subscribers only.
Legendary Chinese gymnast Li Ning is considering raising his holding in the sports apparel company that he founded to have more control over future strategy, according to people familiar with the matter.
Li is weighing options, including possibly bringing in private equity partners to help finance a deal to increase his stake in Li Ning Co., the people said, asking not to be identified discussing confidential information.