Jay-Z Backs Luxury Watch Trading Platform Wristcheck

  • Investment follows a downturn in second-hand watch prices
  • Celebrities have invested in other brands such as Chrono24
‘Jay-Z’ Carter

Source: Roc Nation/Wristcheck

Hip-hop musician Shawn “Jay-Z” Carter has become the latest celebrity backer of the online watch market after taking an equity stake in luxury trading platform Wristcheck.

Carter, a well-known collector of rare and valuable watches from brands including Patek Philippe, Audemars Piguet and Richard Mille, participated in a recent funding round of about $5 million, according to the Hong Kong-based company.