Technology
Qualcomm Sponsors Manchester United Amid Bigger Consumer PC Push
- Deal is part of chipmaker’s effort to spotlight its brand
- Qualcomm’s tech is powering interactive experiences for fans
Manchester United’s new kit with Qualcomm’s Snapdragon branding.
Source: Qualcomm Technologies, Inc.This article is for subscribers only.
Qualcomm Inc. has become the new front-of-shirt sponsor for Manchester United Football Club — an attempt to boost awareness of its Snapdragon brand among consumers amid a broader push into personal computing.
The California-based chipmaker is paying for a prominent brand position with one of the best-known clubs in the world’s most popular sport. One home game for the UK Premier League team will give Snapdragon as much exposure as a Super Bowl ad, the company said.