Meta Hit by EU Warning Over Ad-Free Instagram, Facebook
- ‘Pay-or-consent model’ breaks DMA, EU says in preliminary view
- Company risks fines in EU’s latest crackdown on Big Tech
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Meta Platforms Inc. has been slapped with a warning over its subscription model for ad-free services on Instagram and Facebook, risking potentially heavy fines in the European Union’s latest attack on Big Tech under tough new rules.
EU regulators announced Monday that the so-called pay-or-consent policy falls foul of the EU’s Digital Markets Act, because the new model “forces users to consent to the combination of their personal data,” while not being offered a less personalized version of either Facebook and Instagram.