Society
Tractor Supply Ditches DEI, Climate Goals After Online Attacks
- Rural lifestyle retailer says has “disappointed” customers
- Company to refocus on animal welfare and veteran causes
Tractor Supply’s shares have fallen almost 8% after touching a record earlier this month.
Photographer: David Paul Morris/BloombergThis article is for subscribers only.
Tractor Supply Co., the US retailer focused on rural lifestyle products, is scrapping its climate targets and diversity, equity and inclusion goals after weeks of online attacks.
The Tennessee-based company has been hit with criticism over its policies on social media, including from right-wing activist Robby Starbuck.