London's Luxury Real Estate Developers Up the Ante with Botox, Wegovy
From Botox on demand to town cars that do school runs, here are the amenities developers are offering to attract high-net-worth buyers.
The new pool at the Garrison Club at Chelsea Barracks.
Photographer: Kensington LeverneAmenities at London’s most expensive new luxury housing developments are getting increasingly competitive. Just having a hotel-size pool, a spacious gym and 24-hour concierge service is no longer enough to attract ultrahigh-net-worth buyers. So developers are offering such amenities as access to new private members clubs, doctor services with Botox available via an app, and town cars to drive children to private schools.
Such amenities come as additional incentives while luxury sales slow in the UK capital. A recent report from LonRes said that in May, sales of properties exceeding £5 million were down by more than 20% on an annual basis. That was the slowest May since 2017 for sales (excluding the 2020 pandemic year), according to the data service. Meanwhile, London mansions are being discounted by as much as 30%.