Apple’s China iPhone Shipments Jump 40% After Steep Discounts
- Shipments in China rose 40% in May after leaping 50% in April
- Apple has been losing market share to Chinese giant Huawei
The opening of the new Apple Inc. Jingan store in Shanghai, in March.
Photographer: Qilai Shen/BloombergThis article is for subscribers only.
Apple Inc.’s iPhone shipments in China rose 40% in May, continuing a recent rebound fueled by heavy discounting from major retailers in the run-up to the country’s June shopping festival.
Smartphone shipments climbed more than 13% but foreign brands — of which Apple comprises the vast majority — grew almost four times faster, according to Bloomberg News calculations off official data. Foreign smartphones accounted for just over 5 million units of the total, the latest figures from the China Academy of Information and Communications Technology showed.