Ferrari Plans $7,500 Hybrid, EV Battery Service Subscription
- Annual fee includes free battery change in 8, 16 years
- Ferrari CEO Vigna is seeking to add fresh revenue streams
The new Ferrari E-building factory in Maranello, Italy.
Photographer: Francesca Volpi/BloombergFerrari NV plans to offer an extended warranty service for its next generation of hybrid and electric supercars to soothe customer concerns over aging battery packs.
The Italian manufacturer is set to offer an annual subscription costing around €7,000 ($7,500) for batteries, people familiar with the matter said. The service will entitle drivers to a battery replacement in hybrid models, such as the €418,000 plug-in hybrid SF90 Stradale, after eight years and covers related defects, they said.