Deals
Amex Buys Tock to Help With Hard-to-Get Dinner Reservations
- Around 7,000 restaurants, venues use Tock’s services
- Amex also to acquire Rooam, a restaurant and venue tech firm
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American Express Co. agreed to acquire Tock for $400 million from Squarespace Inc., adding a service that helps customers book dining and other hard-to-get reservations at exclusive venues.
Tock, which provides reservations, table management and event ticketing to around 7,000 restaurants and other entertainment outlets, complements Amex’s Resy business, a 2019 acquisition. Tock is known for catering to high-end restaurants, including New York City hot spots Per Se and Jean-Georges, and posh events including a recent listing for a farm-to-table dinner on Governors Island.