Consumer

McDonald’s $5 Value Meal Intensifies a Fast Food Price War

The biggest US restaurant chain is taking on competitors with a new promotion.

A McDonald's McDouble cheeseburger, small fries, four-piece chicken nuggets, and a small soft drink will be available as part of the new $5 meal deal. — A McDonald's McDouble cheeseburger, small fries, four-piece chicken nuggets, and a small soft drink will be available as part of the new $5 meal deal.
Photographer: Lucia Buricelli/Bloomberg

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By Daniela Sirtori

June 20, 2024 at 10:58 AM UTC

This article is for subscribers only.

McDonald’s Corp.’s US chief says the company is ready for a fight.

And in order to win, the burger chain is pulling out one of the most potent weapons in its arsenal: The value meal. It’s all part of a bid to lure back penny-pinching customers who have cut back on fast food after flocking to the Golden Arches in recent years.