Food & Drinks
London’s Top Dining Destination Is Borough Market; Here Are the Six New Restaurants
More than 25 million people traipse through the market each year. Now operators want to keep them there late into the night.
Photographer: Gilles Draps
On a Saturday at noon, it’s hard to find a more crowded place in London than Borough Market. Bomba Paella, which makes its specialty in a pan the size of a NASA-grade satellite dish, now requires a “Queue Control” employee to manage customer traffic. At Bread Ahead, the lines for the highly Instagrammable doughnuts keeps growing: In December 2022, the bakery sold almost 180,000 of them, and one year later that figure had skyrocketed to over 286,250.
It’s easy to believe Jane Swift, chief executive officer, when she says more than 25 million people visit Borough Market each year.