Luxury Brands’ Price Hikes Have Alienated Shoppers, Bain Says

Surging prices of luxury goods have turned off some shoppers and will likely force labels to rethink both the increases and their wider product offerings, said Bain & Co.

“This isn’t paying off and there is an alienation of the core luxury customers and even, I’d say, the very wealthy customers,” said Claudia D’Arpizio, the partner at Bain in charge of the consultant’s luxury practice. Shoppers are starting “to question the prices of these products that are always the same and are much more expensive,” she said in an interview.