Sports
Shaun White Launches a New Year-Round Snowboarding League
Investors include Blackstone’s David Blitzer and former NFL star Larry Fitzgerald Jr. The Snow League’s first event is set for March in US.
Snowboarding legend Shaun White wants to take the sport mainstream.
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Five-time Olympian Shaun White is launching a professional snowboarding tour that aims to showcase the sport year round and provide greater opportunity for top riders to make money.
“It’s very clear that winter sports currently need a premier league,” White, who retired after the 2022 Olympics, said in an interview. “I’m thrilled to be providing that for the next generation of winter athletes.”