Ferrari CEO Vigna Is Straddling Engine and Battery Options — Because Buyers Want Both
- Company is open to range of technologies, including batteries
- CEO Vigna speaks on Bloomberg’s new Italian-language podcast
Benedetto Vigna
Photographer: Hollie Adams/BloombergThis article is for subscribers only.
Ferrari NV won’t be giving up on internal combustion anytime in the coming years, the supercar maker’s chief executive officer said, as the company remains committed to a full range of powertrains for a wide range of buyers.
Even as Ferrari races to unveil its first fully electric model late next year, CEO Benedetto Vigna will push ahead with his strategy to innovate with new technologies while remaining open to an array of solutions, he said in an interview for Bloomberg’s Italian-language podcast, Quello Che i Soldi Non Dicono.