Danone Bets Aging Populace Will Spur Medical Nutrition Sales
- Patient nourishment business is firm’s fastest growing segment
- Concentrated foods for stroke and chemotherapy patients
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Danone, the French yogurt maker in the midst of a turnaround, is stepping up investment in nutritional drinks for cancer patients and the elderly, betting an aging population will boost long-term growth.
The medical nutrition unit will be a big part of the next stage of Danone’s recovery effort, after Chief Executive Officer Antoine de Saint-Affrique began to revive growth in sales volumes of products like Volvic bottled water and Activia yogurt.