Transportation
Ford Expands EV Offerings to All US Dealers to Juice Sales
- Carmaker drops demand for dealership facility upgrades for EVs
- Shift marks latest move to combat slowing plug-in sales growth
The 2024 Ford F-150 Lightning electric pickup.
Photographer: Graham Hughes/BloombergThis article is for subscribers only.
Ford Motor Co. will sell its lineup of electric vehicles through all 2,800 of its US dealers in a bid to boost sales of battery-powered models now being shunned by mainstream buyers.
The automaker is scrapping a plan that required dealers to invest as much as $1.2 million in their stores in order to qualify to receive models such as the electric Mustang Mach-E and the F-150 Lightning plug-in pickup. Roughly half of Ford’s retailers had signed up for that program.