Adobe Results to Reveal Scale of Threat From GenAI Competition
- Several software companies have disappointed this season
- Adobe has worked to reassure investors since March report
Adobe headquarters in San Jose, California.
Photographer: David Paul Morris/BloombergThis article is for subscribers only.
Investors in Adobe Inc. are increasingly on edge about competition from generative AI. The Photoshop maker’s results will illustrate how it’s coping with the threat.
Earlier this week, Melius Research downgraded Adobe to hold from buy, citing risks from image and video generators from OpenAI and Alphabet Inc.’s Google. Adobe shares are down more than 20% this year as Wall Street considers its prospects in a world where AI products create text and images out of user prompts.