E-Commerce
Temu Lures More Repeat Customers than EBay, Pressures Amazon
Survey shows Chinese e-commerce upstart winning over shoppers with low prices and taking the fight to US incumbents.
Photographer: Lam Yik/Bloomberg
This article is for subscribers only.
Less than two years after its US debut, Chinese e-commerce upstart Temu is attracting more repeat shoppers than eBay Inc., an e-commerce pioneer that has been around for almost three decades.
An April survey of 1,000 consumers found that 34% of respondents buy something from Temu at least once a month, edging out eBay’s 29%. Amazon.com Inc. remains the stand-out leader, with more than three of four respondents saying they shop there at least once a month, according to London-based online marketing firm Omnisend, which conducted the survey.