Is Your Rolex a ‘Pepsi’ or a ‘Batman’? It Makes All the Difference

  • One of the watches rises in value while the other falls
  • Bloomberg’s Subdial Watch Index drops 8.7% in a year overall
The Rolex GMT Master II 'Pepsi' watch, left, and Rolex GMT Master II 'Batman' watch, right.Source: Rolex

Is your watch gaining or losing value? The color of its bezel — the ring around the watch face — could be crucial.

The Bloomberg Subdial Watch Index shows two Rolex models are diverging in price on the secondary market, even though their only difference is the color scheme.