Travel

Hotels to Get the ‘Taylor Swift Lift’ From Eras Tour in Europe

Swift, Euros 2024, Olympics seen benefiting hospitality space
Accor, Booking and Whitbread to be ‘key winners’: Bernstein

A Taylor Swift fan poses for a photo before the The Eras Tour. — A Taylor Swift fan poses for a photo before the The Eras Tour.
Photographer: Asanka Ratnayake/Getty Images

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By Joel Leon

June 11, 2024 at 3:59 PM UTC

Taylor Swift’s Eras Tour has made its way to Europe, providing the continent with a surge of flight and hotel bookings from her legion of fans.

Swifties are traveling from far and wide to see the superstar, Bernstein analysts Richard Clarke and Sabrina Blanc said, noting that demand for United Airlines Holdings Inc. from the US to Milan and Munich on dates coinciding with Swift’s tour in July have increased as much as 45% year-over-year.