Netflix Record Back in Sight on Push Into Sports and Live Events
- Live events and sports could support growth in ad business
- Shares have recovered most of their post-Covid weakness
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After Netflix Inc.’s success with advertising-supported subscriptions, bulls are wagering the video-streaming giant’s efforts to foray into live events and sports will drive the next leg of stock-price gains.
It would be another example of how aping the traditional TV model is paying off for the $280 billion company. Moving into the kind of programming that has historically been the purview of linear television could well be the catalyst that drives the stock back to the record peaks of 2021.