Meta’s WhatsApp Is Adding a New AI Assistant for Businesses
- Assistant lets businesses chat with customers using AI
- New features will roll out first in India and Singapore
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Meta Platforms Inc. is adding new artificial intelligence features to its messaging app WhatsApp, including an AI assistant that can help businesses connect with customers, answer questions, and sell their goods and services via chat.
WhatsApp will soon test the new AI-powered assistant with businesses in India and Singapore, followed by Brazil. WhatsApp already includes an AI-powered assistant for regular users, but these new products were built specifically for businesses that regularly handle customer service queries and interactions. The new features will support more than 200 million businesses that rely on WhatsApp to chat with their customers, the company said.