McDonald’s Chicken ‘Big Mac’ Trademark Axed in EU
- EU court rules McDonald’s failed to serve up enough evidence
- Iconic beef version keeps its trademark protection in EU
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McDonald’s Corp.’s lost the European Union trademark rights to chicken versions of its iconic “Big Mac” burgers after judges ruled that the fast food giant failed to do enough to claim exclusive rights.
In a ruling that leaves the protection for the traditional beef Big Mac intact, the EU’s General Court in Luxembourg ruled that McDonald’s didn’t serve up evidence showing its use of the label for chicken products over a continuous period of five years in the 27-nation bloc.