Amenity Watch
Hotels Aim to Cash in on Taylor Swift Phenomenon With ‘Gig-Tripping’ Perks
Fans are expected to boost the British economy by an estimated £1 billion this summer—and hotels are finding new ways to capitalize.
Welcome to Bloomberg Pursuits Amenity Watch, where we look at the exciting (and sometimes ridiculous) perks that luxury hotels are coming up with to entice people back out into the world.
As it becomes clearer that Taylor Swift fans are more than happy to pay top dollar for their concert-going vacations, five-star hotels are starting to court the sequin set.