Shutterstock’s AI-Licensing Business Generated $104 Million Last Year
- Reka AI is latest customer to announce deal with Shutterstock
- OpenAI, Meta, among others using Shutterstock images for AI
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Shutterstock Inc., a marketplace of images and videos long used by content creators, has found a new growth engine: licensing the visual media in its library to train AI models.
Shutterstock’s latest deal was announced Tuesday with Reka AI, a startup that makes large language models — software trained on massive amounts of information that is the backbone of some types of generative artificial intelligence.