Private Equity Says It’s Got the Data to Back a Push Into Sports

PE firm Arctos Partners is launching a sports-franchise index
Gauge shows steadier returns, beats S&P 500 in history

Shohei Ohtani warms up on deck during a game against the Arizona Diamondbacks in Phoenix, Arizona. — Shohei Ohtani warms up on deck during a game against the Arizona Diamondbacks in Phoenix, Arizona.
Photographer: Christian Petersen/Getty Images

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By Justina Lee

June 4, 2024 at 12:01 PM UTC

The business of sports investing is getting its own index, with one of the firms behind private equity’s incursion into the industry looking to bring a more scientific approach to the burgeoning asset class.

Dallas, Texas-based Arctos Partners LP, which runs about $7 billion in funds with stakes in teams including the Los Angeles Dodgers and the Golden State Warriors, on Tuesday unveiled a new financial benchmark for North American sports franchises.