Analytics Startup AppsFlyer Taps Banks for IPO

  • Startup could seek to raise about $300 million in IPO
  • AppsFlyer working with Goldman, JPMorgan and BofA on plans

Photographer: Bloomberg Creative Photos

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AppsFlyer, a marketing analytics provider, is weighing plans for an initial public offering, people with knowledge of the matter said.

The San Francisco-based startup is working with Goldman Sachs Group Inc., JPMorgan Chase & Co. and Bank of America Corp. as it plans a possible IPO, according to the people.