Consumer
Nike Layoffs Hit Its Secret Sneaker Archive Department
- Compound is closed to public and tucked inside headquarters
- Loss of institutional knowledge comes as company’s sales slow
This article is for subscribers only.
Nike Inc. has cut some staff from its secret sneaker archives as part of a multiyear cost-cutting plan, according to people familiar with the matter.
The division, known as the Department of Nike Archives — or DNA, as it’s referred to internally — is a small team of employees who collect, catalog and store more than 200,000 Nike shoes, gear and other artifacts from the brand’s history.