Cadillac Takes Aim at Tesla, BMW With $54,000 Electric SUV
The five-seat Optiq is designed to appeal to younger buyers, who the brand says are key to cornering the luxury EV market.
The 2025 Optiq starts at $54,000.
Source: Cadillac
Cadillac’s newest SUV, the Optiq, will be the entry point for the brand’s electric lineup in North America. General Motors Co. says it hopes the model will help it reach its goal of selling 2 million EVs worldwide between now and 2026 and corner the market against rivals BMW AG and Tesla Inc.
The $54,000 Optiq arrives after a roller-coaster start of the year. GM discontinued the popular Chevy Bolt, while Tesla laid off 10% of its global workforce. Others saw exponential growth—Hyundai-Kia saw EV sales rise 56% and at Ford Motor Co., sales were up 86% compared to last year. In April, the International Energy Agency said sales of fully electric vehicles in the US will hit 2.5 million in 2025, up from 1.1 million in 2023. Chevrolet will introduce a next-generation Bolt in 2025, a spokesperson confirmed.