The Big Take

Google’s Ambitious Moonshot Lab Comes Back to Earth

On today’s Big Take: Years of tightening budgets and the sudden advent of ChatGPT has pushed Google to rein in its famous moonshot lab.

The Googleplex, Alphabet’s main campus.Photographer: Brooks Kraft/Corbis News
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Google’s “moonshot” factory, dubbed “X,” encouraged researchers, engineers and developers to dream big for years – no project was too ambitious or too expensive. But recently there’s been a shift. With the tech boom in the rearview mirror, tightening budgets and the rising popularity of ChatGPT, Google has turned its focus away from chasing long shot inventions to expanding its search engine business and AI operations. In today’s episode, Bloomberg’s Julia Love tells host Sarah Holder what this means for Google and tech innovation at large.